HOW TO MAKE YOUR Stereo STATION MUCH MORE Effective RIGHT NOW
By Stefan Rybak
Radio stations fail because of Five major problems:
One. Poor advertising product sales
2. Bad encoding
3. Mismanagement
4. Staff issues
5. No interactive media component
Underperforming radio stations are, typically, deficient in one or maybe more of these areas.
Let�s first take a look at sales. You can have the best programming and many interesting content on your radio station, however if you simply can't sell it, then you need an interesting challenge to deal with.
Radio sales is not rocket science or too difficult. There's also no Houdini wonder or mumbo jumbo included.
To be successful in stereo sales, you need to grasp some simple, but incredibly-powerful concepts, and have the determination and discipline to execute these concepts everyday.
It's not about "selling areas." That's very short-sighted and short-term. Your salespeople will be doing nothing a lot more than running in place.
Radio Consultant
Exactly what brings greater and also longer-term results is having your own salespeople get in front of decision-makers by having an idea, with a plan, vision, a specifications spot, and ask for the company. If they're not requesting the business, then what makes them there?
I show salespeople how to make lots of money (for themselves and for the station) selling local immediate business. What to do, and the way to do it. Who to penetrate front of. Things to say, and how to voice it out.
Having sold literally millions-of-dollars worth of inventory, I can tell you that huge success in radio sales isn't easy, but it's all so incredibly-simple! Radio Station Sales Consultant
Subsequent, let�s discuss programming. Today�s massively-successful stereo are creatively hyper-focused over a very specific target audience, and exude these kinds of seven critically-important qualities:
1. No Hype
2. Authenticity
3. Fun to be with
4. Respect, have confidence in & fairness
5. Consensus, not confrontation
6. Make dreams come true, change the planet, build a better life
7. Establish deeper associations & stronger bonds together with your listeners
Having hard-wired stations in a variety of diverse formats in little, medium and significant markets, I can tell you that massive good results in radio programming isn't easy, but, such as sales, it's very, very simple!
If you want to dramatically improve sales, programming, each department at your radio station(s), next let's have a discussion and get the ball rolling.
Call me for a free of charge, confidential first consultation. Speak directly beside me, not an associate. My personal telephone number is 631-764-6460.
I look forward to hearing from you, and am extremely excited about working with an individual!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460
Email: [email protected]